Why I Do What I Do

Hi, I am Sue. I work with specialized, trust-dependent services that need to explain what they do clearly—because when understanding breaks down, decisions slow down.

My path into copywriting grew out of years of writing, editing, and information work done mostly behind the scenes, where accuracy mattered more than visibility and clarity mattered more than flair.

How My Background Shapes My Work

Before focusing on copywriting, I worked in corporate environments where information had to be gathered carefully, verified, and presented in a way others could rely on. That experience trained me to work with incomplete or complex material and turn it into explanations that hold up under review.

I bring experience in ghostwriting, technical writing, and editing, often behind the scenes on material that needed to be:

• * accurate

  * defensible

  * easy to understand by non-experts

That background shapes how I write copy today: careful, structured, and built to last.

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Why Creative Writing Matters Here

Alongside this work, I’ve always written creatively. Short stories and longer-form projects have sharpened how I think about flow, pacing, and meaning—skills that matter when explaining services clearly to people encountering them for the first time.

The combination of careful data work and creative writing allows me to balance precision with readability.

How I Approach Copywriting

I don’t start with persuasion. I start with understanding.

If people struggle to explain a service after reading about it, something isn’t working. My role is to remove that friction—so clarity comes first and confidence follows.